Elevating a Wine Brand From Accessible to Aspirational
Place matters to Rodney Strong Vineyards, a family-owned Sonoma winery known for their commitment to craftsmanship and world-class wines. Locale plays a large role in the flavor and experience of their wines, but the brand struggled to make the connection between the wine and the terroir for their fans. Rodney Strong also wanted to be known for their wide range of whites and reds, not only for their accessible ‘weekday’ wines. It was important that we put the spotlight on their high-end wines, expanding the brand recognition beyond delicious and affordable to high-end excellence, while also emphasizing their Sonoma County locale.