TAKING THE PIONEERS OF THE FROZEN SANDWICH SOCIAL
Raybern’s is a frozen sandwich brand that sells ready-to-heat-and-serve sandwiches to big box stores. They provide a quality product with premium meat, bakery-soft bread, and more than ten varieties. As a national brand, carried in various retailers across the US, they were sorely lacking in brand recognition. We worked with Raybern’s to strategize and develop a plan that would expand reach and engagement.