Positioning a vitamin brand as the pathway to vitality
Olly is revolutionizing vitamins through delicious, chewable flavors focused on specific health needs. Although the vitamin company is quickly gaining traction, they lacked a solid social strategy. With a variety of colorfully designed bottles, Olly’s specialty vitamins promote health benefits like beauty, restful sleep, and endless energy. Even with this diverse offering, they still weren’t reaching beyond a narrow audience of millennial women and moms.
Little Arrows worked with Olly to create a social media strategy that would drive brand awareness, customer loyalty, and engagement. We tested creative ways to target new audiences, built on existing customer relationships, and positioned Olly vitamins as the solution to your wellness needs and the key to a wholesome, happy life.