Successful social media for a niche B2B campaign
French Food and Beverages educates members of the US food trade about – you guessed it – French food and beverages. Unlike most of our clients, the purpose of their social media presence is not to market a single product or company – its goal is to engage with US food trade professionals and influencers. What we needed was essentially the B2B equivalent of the “Got milk” campaign for French food and wine.
We collaborated with Sopexa, a global food, wine, and lifestyle marketing agency, to implement a successful social media strategy that would position our client at a level above its global competitors and increase sales to the US.