For too long, social media has been a regulated to a supporting role in marketing. As featured in Forbes, Little Arrows understands that great social requires a lens of R-E-S-P-E-C-T. With this lens, you can understand how to best engage with your audience, communicate your brand message, and leverage the efficacy of the channel.
“As marketers, it’s easy to forget how little your audience actually cares about your brand. With short attention spans, it’s best to be honest about why you’re here: to sell. Successful social shows your product, doesn’t expect the audience to take three mental leaps to understand your campaign, and respects your audience’s real-life priorities” – Marci Ikeler in Forbes
What RESPECT is all about
Respect Your Audience
Let’s be real here: most people don’t care about your brand, and they’re already inundated with data from every direction. Respect their time by being honest and clear about what you’re selling. Contrary to popular belief, social content that features branded content performs 30% better than lifestyle content, according to our proprietary data.
“Ask Yourself: What’s the quickest and easiest way to show my value to my audience? What do my audience care about above anything?” – Forbes
Respect Your Brand
As a marketer, your time and money is valuable. Respect yourself by being true to your goals and actually drive measurable sales. With social, you can reach your real audience – the right audience – and drive the most cost-effective business results of any channel.
“Ask yourself: what does my brand truly care about, that we want to share with others?” – Forbes
Respect The Channel
Social media is all grown up. Don’t treat it as an afterthought – social a sophisticated marketing platform that leaves TV, print, and display in the dust. Prioritizing your social strategy and understanding the uniqueness of the constantly evolving channel will help your results skyrocket.
“Ask yourself: what does each channel do best and how can I leverage that exclusively?” – Forbes